A Rubik’s Cube movie and game show are on the way from Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content. The iconic puzzle was invented and introduced in 1974 by the Hungarian sculptor and architecture professor Erno Rubik. It was originally called the Magic Cube and Rubik came up with the idea while working for the interior design department at the Academy of Applied Arts and Crafts in Budapest. The puzzle was originally thought to have been invented to help students understand 3D objects, although it was an unintended result.
Erno Rubik originally invented the Rubik’s Cube to solve a structural problem of the independent movement of the parts without the whole mechanism falling apart. It wasn’t until he tried to put the invention back together that he realized he had made a puzzle. The upcoming Rubik’s Cube movie is about Professor Erno Rubik’s toy and how it became a pop culture phenomenon in the 1980s and beyond.
Hyde Park is also developing a Rubik’s Cube game show with Glassman Media (The Wall), an Endeavor content company. The game show is produced by Ashok Amritraj and Andrew Glassman of Glassman Media. It’s unclear what the show will specifically focus on, but it could easily be seen as a competition of who can solve the puzzle the fastest. Every year, people from all over the world compete to see who can solve the cube the fastest. Some people can figure it out in 10 seconds or less. Amateur and professional Speedcubers from all over the world have been facing each other since 2018 and “fight for the chance to prove their skills at the final of the Rubik’s Cube World Championship in Boston”.
Ashok Amritraj says, “I’ve had a personal and nostalgic connection with Rubik’s Cube since my early days in India.” He continued, “I am thrilled to be working with Endeavor Content and Rubik’s / Smiley and look forward to creating a wonderful and complex Rubik’s universe.” Since the invention of the Rubik’s Cube, many 3D puzzles have followed that have made the iconic original visible to the public for almost 50 years. Galaxy actor Chris Pratt’s Guardians went viral in 2020 after proving he could solve the mystery in less than a minute.
Graham Taylor, Co-President of Endeavor Content, said, “The Rubik’s Cube is an iconic and family-friendly brand. We look forward to working with Hyde Park to create movie, television and game show content for a global audience.” As with other plans with the franchise, Endeavor and Ashok Amritraj haven’t revealed what the future holds beyond the movie and game show. In the meantime, it might be a good idea for “Speedcubers” to start training for a possible spot on the upcoming game show. The Wrap was one of the first outlets to cover the Rubik’s Cube movie and game show.
Subjects: Rubik’s Cube