The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of marketing and traditional business. It appears that the subject of funnels in Internet-based business is becoming more popular.
It is evident that many are eager to learn more about this idea and how they could use it to improve their online business marketing strategies. Read on to learn more on the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to visualize and explain the entire process of selling. It is a wide opening for customers who are known as "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the lower end. This is a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the top of the funnel. This is those who have not spoken to you but may be interested in your product or services. At the end of the funnel, several sales and offers later, you've gotten folks who've obtained your product or service and have made purchases as well.
Another reason why a lead-generation funnel idea is so efficient is that it lets you track potential prospects at different stages in the expanded sales process. It is possible to predict the number potential customers using the sales funnel by being aware of the number of qualified prospects at each stage of the process.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or succeeding or failing, or if your marketing campaign isn't getting enough potential customers at any point within the process. This information will help you determine what your primary focus should be and how to maintain sales at the proper level. It can be used to monitor and evaluate the customer's sales process.
The Sales Funnel Top, Front or End
The top of your sales funnel is going to be the most active part of your sales funnel and will require the most consistent testing. There are virtually endless front-end strategies that are limited only by your creativity and resources.
The front-end objective is to attract new customers and convert them to buyers.
A prospective client is "qualified" when they sign up to the product or service you offer. This is the point of the sales funnel that the potential customer or "Unqualified Prospect" is a qualified lead due to an action that may have enough interest to purchase your product or service.
Your front-end should be able to drive targeted traffic to your website or blog. PPC advertisements, articles for marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are a variety of tools available that can be used to "qualify" those who are "Unqualified prospect". One of the more effective is the use of a squeeze page that allows you to offer something of value that is relevant to your product or service that folks can get for free or at a significantly reduced cost in exchange for the exchange of their email address and name. The products offered include newsletters as well videos, eBooks, email courses and related reports.
We can see that the front-end is where customers are attracted to your sales funnel. What about the reverse-end of your sales funnel?
The Back-End or Bottom of The Funnel
The back or bottom of the sales funnel is where the majority of sales and profits are generated. It is where you will typically find higher-priced products there. They are all suitable for the same audience, however they are delivered in different formats, like audio, video and live interaction.
The main difference concerning the front end and back-end lies in the type of customer as well as the price of the service or product which is offered.
Although it is true that only 1-2 percent of the people who access the front end will be able connect to your back-end system, this tiny percent may not be of any significance. This is fine, as this tiny segment will be investing more in the long run.
You see, that while front end products and services may cost under $100, back-end items and services are typically priced in the 100s or 1000's. This make the bottom or back end of the funnel sales funnel to be the main source of revenue for your Internet business, it's also the most predictable and solid area in this sales process.
As I said earlier, the sales funnel can be customizable as much as your creativity and resources allow.
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