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What is a Marketing Funnel

Apr 6

What exactly is a channel for marketing? And what are the reasons why an online marketing professional have one?

It is a marketing strategy that is designed to draw potential customers to your site. It's a selling process that allows someone to browse your website in search of information that solves their problem. However, via certain tools, you will learn how to build a relationship with each person who visits your blog.


This will help you understand the needs and wants of every visitor. This in turn will push you to provide the most accurate information to all your users. The visitor is more comfortable purchasing your products if you have gained their confidence. The visitor becomes a customer.

Many customers turn into regular customers and will be more likely to purchase each item on your site. A marketing funnel is comprised of the different steps of the sales process will convert a regular visitor to your website into a loyal customer who wants to buy everything that you can throw at them.


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This is the ultimate goal. A well-designed funnel will achieve this very quickly.

Your marketing materials are drawing attention of people and leading them to the funnel. They enter the funnel once they fill out the form that you have on your PERSONAL lead capture page. Because no one will sign up to your lead capture page, I said "personal". They are looking to become a leader and not a company.

The lead capture page is where they enter the funnel. If they click on the "Sign up Now" or "Enter here" buttons, they will be in a position to enter a new world of network marketing.

It is their choice. It's their decision. They don't have to buy you as a leader or mentor. You could also demonstrate to them how they can get more leads and money into their business.

This is the way a typical marketing funnel functions:

To draw customers to your product To attract and qualify people to your products, you must offer them an opportunity to win a prize on the "front end". To get your product for free, sign up (also known as opt-in), and provide your name and email address. Then you'll add them to your email list.

Now, you can add these contacts to your email list so that you can email them with any other offers that are relevant to them.

Signing up for the complimentary offer will lead them to a page with low-price offers or a "trip wire offer". This is where they'll be taken to the "backend" of funnel.

If they purchase the bargain offer, they'll be taken on to another similar offer for a more expensive price (normally called"upsell") "upsell"). If the buyer buys this higher priced offer, they'll be transferred to the next product with a higher cost. This process can be repeated for many more.

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